Thought Of The Day (3)
For example, an optin subscriber coming from a Press Release, a blog post, or from reading your book, etc. sees you as an EXPERT straight from the start.
Also, there is a BIG difference in value-per-lead whether it comes from online or from OFFLINE sources.
According to John Alanis, in his business, the lifetime customer value of a lead generated online is $112, whereas one that is generated offline (e.g. through direct mail or classified ads) is $484."
― Mark Anastasi, 'The Laptop Millionaire'
Stats Of The Day
36% of all email is now read on mobile phones and tablets. This represents a 132% increase on last year.
― Source: Ryan Deiss, Traffic & Conversion Summit