Today I continue the discussion concerning email marketing with a look
at capture pages.
What are capture pages?
Capture
pages are web pages which are used to collect data from your prospects using a
web form installed on a web site or page. If you scroll down any page of this
website, you will see Aweber and TrafficWave.net web forms for people to fill
in their names and email addresses. Those pieces of information will go to
pages on the two sites which will take them down. Hence the name “capture
page”.
What do capture pages do?
So capture
pages allow you (carrying out an email campaign) to capture your prospects’
details so as to build a list of contacts for future use (follow up,
promotions, specials, offers, etc.).
Why are capture pages important?
Marketers
have learnt from experience that most often (80% or more of cases) your
prospect do not buy when they first see your offer. Since they may do so later
(people generally buy on seeing a product for seven times), instead of letting
them just go forever, you collect their data now, giving you the opportunity (their
contact information) for a follow up.
It therefore follows that if you’re not following up your prospects, or at
least if you’re not doing so as much as you should, you’re missing sales (about
80%) and therefore not making as much profits as you should.
However if following up does the job, however it is tedious work for you
to do manually. The trick is to use a capture page and an autoresponder to help
you follow up digitally. This perfectly fits the saying “work smart and not
hard”. The capture page and auto responder enable you to work less, more
efficiently and increase sales by about 80% and thus make a lot more money.
Which
capture pages should you use?
Autoresponders
offer you pre-designed capture pages. You are given the choice to pick the one
that coincides with your offer or even use the editable capture pages to talk
about your offer.
What most
top marketers do is offer an irresistible affiliate program using Fast Capture
Pages. This allows them to sell up front, get the leads and earn commissions. Later
on they profit to offer their primary deal.
What’s
the advantage of using pre built capture pages?
The advantages
of such pages is their simplicity which stimulates, shocks and excites your
prospects into opting in, building your list larger and faster.
However capture pages which bring the maximum effect are those which have
powerful videos and loud projecting audios. They attract attention and thus
easily translate into leads.
Which
capture pages must you avoid?
Don’t use capture
pages that are unimpressive and bland; they just don’t work.
Can
you get Blank Editable Capture Pages?
Yes! You just
have to use the easy WYSIWYG put in any message you want and be up and running
in minutes.
Can you
use capture pages to promote any business?
Capture
pages are ideal for promoting any business, product or service. The list is
unlimited.
How
much does a capture page cost?
If you use
Aweber, the first month costs you only $1 and subsequent months $19. For
TrafficWave.net, there is a free 30-day trial and then a monthly payment of $19.95.
Which
auto responders are the best?
Many top
internet marketers widely recommend Aweber and Getresponse but I use the first
and TrafficWave.net.
How
do you set up your capture pages?
There are
easy to set up, step by step instructions. So you can get your capture pages
working in three easy steps:
- Choose your Capture Page.
- Connect your follow up system.
- Place Ads!
- Place Ads!
How
do you advertise these pages?
To get your
message out there, you go to your member’s area and choose an advertising
method.
Do
you get an affiliate program with your subscription?
Membership
of some autoresponders come with an affiliate programme to enable you earn
commissions too. This is the case of TrafficWave.net system.
Set
up, forget and sell more
An
effective capture page allied with a good auto responder can be as powerful as thousands
of Sales Reps. With them you can do far more and in far less time. And best of
all they put your offer in front of potential interested parties while you do
other things.
If you want
to share with each prospect everything they should know about your offer, then
make use of captivating capture pages.
Check
TrafficWave.net here Check TrafficWave.net here
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