Price is what you pay and value is what you get. That is why despite
people focusing so much on the first they often buy on the latter because something
is only worth what the market is ready to pay for it.
Nobody buys anything that they do not think is good value and many will
be willing to pay premium prices for apparent value, sometimes regardless of
cost.
You can therefore be as expensive as you want, and people will pay
if there is perceived value. So always offer value and the money will pour in.
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