This blog
post is based on a guide I received from TrafficWave.net as part of my
subscription to its autoresponder services.
What is an AutoResponder?
An
AutoResponder is a means for online marketers to automate repetitive sales
tasks, build and manage multiple prospect lists, and send out regular articles,
updates, and announcements. A marketer can also use it to automate the process
of list building, follow up with prospects, and close more sales.
Check my TrafficWave.net affiliate plan
Check my TrafficWave.net affiliate plan
How to build a list of targeted prospects
To build a
list of targeted prospects, the first step is to create 5 to 7 messages about
your offer (product, service, or opportunity) and add them to your
AutoResponder Campaign. You may set them to go out every 2 days.
(N.B.: The
average number of messages for successful marketers is 5 to 9. However you may
use more letters or less, depending on your need.)
Now, let’s
see a simple guideline for you to create follow-up letters:
Message 1: Sent Out Immediately
In this message thank subscribers for requesting your information. Then give them a brief history about yourself and an overview of your offer
In this
message, as in subsequent ones, don’t forget to include a “call to action.” It
is a link to your website, your name and email address, and a phone number so critical
to the success of your messages as it lets prospects know what to do next and
how to do it. (ask for further details, an order, more information.)
Check my TrafficWave.net AutoResponder features page
Check my TrafficWave.net AutoResponder features page
Message
2: Day 3
In this message, give a brief reminder of your first message and the benefits of your offer. Let subscribers know how different it is from others.
In this message, give a brief reminder of your first message and the benefits of your offer. Let subscribers know how different it is from others.
Message
3: Day 5.
In this message include some testimonials from your company or a little personal story. Alternatively, you may also share success stories and testimonials from other users of your offer. If you are promoting an affiliate plan, let subscribers know how others are building their income with it.
Check how entertainers use TrafficWave.net
In this message include some testimonials from your company or a little personal story. Alternatively, you may also share success stories and testimonials from other users of your offer. If you are promoting an affiliate plan, let subscribers know how others are building their income with it.
Check how entertainers use TrafficWave.net
Message
4: Day 7
In this message, focus on one particular feature of your offer, e.g. how it can help make or save money, increase productivity, lose weight, etc. Offer to answer questions and provide support.
Check how restaurants use TrafficWave.net
In this message, focus on one particular feature of your offer, e.g. how it can help make or save money, increase productivity, lose weight, etc. Offer to answer questions and provide support.
Check how restaurants use TrafficWave.net
Message
5: Day 9
This is the moment to be a little more personal. Let your prospects know that you are available to offer any possible help. Profit to thank your prospects again for requesting your information and assure them that you are a real human being ready to help them succeed.
Check how affiliate marketers use TrafficWave.net
This is the moment to be a little more personal. Let your prospects know that you are available to offer any possible help. Profit to thank your prospects again for requesting your information and assure them that you are a real human being ready to help them succeed.
Check how affiliate marketers use TrafficWave.net
Message
6: Day 11
In this message stress another set of features of your offer and share a few more testimonials from others or from your own experiences with your offer. Briefly review some of the details you have shared in previous letters.
Check how publishers use TrafficWave.net
In this message stress another set of features of your offer and share a few more testimonials from others or from your own experiences with your offer. Briefly review some of the details you have shared in previous letters.
Check how publishers use TrafficWave.net
Message
7: Day 13
In this message, you may ask for some feedback from your prospects. Let them know how it has been a pleasure sending them information and express the hope it has been helpful to them. Ask for any concerns they may have or what might be the reason for not accepting your offer. Thank them for having agreed to receive your information and assure them of your availability to answer any questions they may have.
This may bring in some feedback in which people could share some concerns or reveal why they can’t accept your offer at this time.
Check how Network Marketers use TrafficWave.net
In this message, you may ask for some feedback from your prospects. Let them know how it has been a pleasure sending them information and express the hope it has been helpful to them. Ask for any concerns they may have or what might be the reason for not accepting your offer. Thank them for having agreed to receive your information and assure them of your availability to answer any questions they may have.
This may bring in some feedback in which people could share some concerns or reveal why they can’t accept your offer at this time.
Check how Network Marketers use TrafficWave.net
Now You’re Ready To Go
Now load the letters into your AutoResponder Campaign to begin advertising to attract prospects to your offer that your AutoResponder will follow up for you. Know that to get people to give you their name and email address and request your information, you must give them something compelling in return.
This could be information on how to start and profit from a home based business, tips on how to better protect one’s identity, weight loss tips, nutritional information or information on how to promote a web site or create a blog and monetize it.
Now load the letters into your AutoResponder Campaign to begin advertising to attract prospects to your offer that your AutoResponder will follow up for you. Know that to get people to give you their name and email address and request your information, you must give them something compelling in return.
This could be information on how to start and profit from a home based business, tips on how to better protect one’s identity, weight loss tips, nutritional information or information on how to promote a web site or create a blog and monetize it.
You can now
focus your advertising on your lead capture pages so that people will request
more information from you. It is important not to try to sell them up front yet
but just focus on capturing their information. You can use the follow up later to
close the sale.
Here is the magic of AutoResponders: as people fill out your subscription forms or email your AutoResponder to request your offer, their information is captured in your database.
Then your AutoResponder goes to work sending out your sales message so that for the next two weeks, your prospects will be receiving them. The sweetness of it is that you don’t have to remember to send them out nor worry about which prospect has received which letter. Your AutoResponder does all that by working for you behind the scenes.
Check how Retailers use TrafficWave.net
Here is the magic of AutoResponders: as people fill out your subscription forms or email your AutoResponder to request your offer, their information is captured in your database.
Then your AutoResponder goes to work sending out your sales message so that for the next two weeks, your prospects will be receiving them. The sweetness of it is that you don’t have to remember to send them out nor worry about which prospect has received which letter. Your AutoResponder does all that by working for you behind the scenes.
Check how Retailers use TrafficWave.net
A word
of caution
But this
isn’t reason to go to sleep. Now is the time to focus on:
- Continuing to advertise to get more prospects in to your AutoResponder
- Using the feedback from prospects to adjust the contents of your letters.
Let’s
espouse a little bit on this second point. Should your prospects constantly
have a question about an aspect of your offer, you need to make changes or
additions to your message in that direction. Remember, any concern expressed is
an occasion to give your prospects more information and increase your
subscriber list for better business.
No comments:
Post a Comment