Although this post is
based on information from one of the Empower Network Core Commitments labelled Blog
Daily, I think the details are true for any blog post.
1. The Title
The title is what your
post is about. It should be a short sentence. Anyone reading it should have an
idea what the post is about. Avoid using All CAPS and avoid using special characters
such as - * % @ etc.; this will create a poor permalink.
2. The Body
The best length for a
blog post is 500-700 words. This is supposed to be the maximum attention span
of most blog readers.
The body of a blog
should have short paragraphs, quotes, and be sprinkled with the site’s
keywords. Use the blog platform’s editing options to bold, italicize and make
your post visually appealing.
Talking of appeal, one
should also add photos or a video, if possible from YouTube that helps the
blogger to make their point clearer. Don’t forget to give credit if the photo,
video is coming from a source other than yours.
If you are taking your
post from somewhere else or if you are quoting someone, it is a good idea to reference
the source and post a link to the original author’s article.
One more thing: to write
good content, don’t hesitate to check how good bloggers write. Visit their
blog, learn what they write, study their style but above all be yourself!
3. The Call to Action
The ‘call to action’ is a
powerful blogging tool enabling you to promote a link, a service, a product, or
another thing. It is a link inserted into the blog post, telling the blog
visitors to check it to visit a page outside the blog. So, the blogger can use
it to ask the visitor to share your post, leave a comment, purchase a service
or a product the post is talking about. As a concrete example, there is a call
to action at the end of this post, asking you to check my Empower Network affiliate
capture or sales page.
People using a blog
(like the Empower Network blog) to promote a digital or a physical product
should not ignore the Call to Action. This will enable readers land on the page
where they will have more information about the products and if necessary, purchase
them. What about those using their Empower Network or any other blog to express
their personal thoughts to the world? They could ask their readers to share their
post in addition to using social networks (Facebook, Twitter, Youtube, etc.). Obviously
without a call to action you can’t expect anything from your readers than their
clicking away from your post and moving on to another task on their minds.
4. The Tags
Tags are a group of words
separated by a comma that describe what a post is about. While both tags and
keywords help sort information from Search Engines, the latter are often
related to the blog site, that is, what the website is about. That can be
generated using Google AdWords.
Just like keywords, a
post’s tags could be 5-7 words. In the Empower Netwrok blog and other wordpress
blogs, tags can be located to the lower right hand side of the posting area. If
you’re writing a post about the Empower Network, for example, your tags could be:
empower network,
blogging system, blog daily, online marketing, make money blogging.
If you follow these four
parts, your blog posts will bring visitors. The trick really is to write good,
quality, original content. Those are the magic words that help you attract
traffic to your blog like iron filings to a magnet.
But to make your blog
popular, you need to blog daily. Consistency is a must if you want to succeed
in blogging.
Now, what should you
blog about?
Opinions vary and
differ. Experts in the internet marketing niche advise that you blog only about
your blog’s ‘topic.’ But that’s not the Empower Network’s idea. Based on experience,
they think you must write about whatever you want, like you, your passions,
your ideas, and what makes you tick and people will read them ravenously.
Do you want to blog on
Empower Network? Or become an affiliate? Click here
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