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You have a
product or a service which you know is a money maker but the product alone is
not enough for you to get money online. You need to advertise to get people to
buy the product. Once again not any publicity at all can make you gain money
online. There are some words which, when used in your advertising, make
customers scramble for your offers. Let’s see 10 of them:
1. Discount/sale
You’re
going down a busy street, flipping though a magazine or surfing online and what
do you do when you see the word “discount” associated with an offer? You stop
to check it, don’t you? This is because this tag is a seller. You’d therefore want
to use “discount/sale” in your ad. Like you, people love bargains (rebates, one
time sales, percentage offers, get one free offers, etc.). Capitalize on this to
earn money from the internet.
2. Easy/simple
Do you
remember the last time you bought a gadget or another thing and the
instructions were so complicated that you had to muster all the courage to
master it or even gave up all together trying to learn to use it? You’re not
alone. Anything too complicated to understand easily puts people off. Therefore
don’t neglect the word “easy/simple” in your ad. Remember, people want easy
ordering, easy payments, simple instructions, easy to use products, easy
cancellation, easy refunds, etc.
3. Fast
The word
“fast” was working wonders before the internet came. Now, it even holds more sway
over us. So, the use of the word “fast” in your ad is a must if you want to win
money on the internet. You want fast ordering, fast payments, fast results, quick
cancellation, fast delivery, etc., and so do everyone else. Time is money so
people seem to be placing more value on the former.
4. Free
The word “free”
in your ad is a crowd puller. People love free stuffs. That’s why companies
offer you free incentives in the hope of getting you to do business with them.
These could be free books, free accessories, free services, free delivery, free
handling, free shipping, etc.
5. Guaranteed
Jobs these
days are hard to come by or hold on to. People therefore think twice before dipping
into their pockets. For that reason, they need all the assurance, when making a
purchase, that they are not risking their hard earned income. How can you give
them that confidence and earn money on the internet? By using the word “guaranteed”
in your ad.
6. Important
Which will
draw your attention most: an important meeting or an ordinary one? The same is
true for every other thing in our lives. To make your ads effective therefore,
you have to use the word “important”. Who does not want an important product?
Would you ignore an important piece of information? Would you like to miss an
important update? If you wouldn’t, neither would your customers. The word
important in your ad will let them stop and take notice.
7. Limited
How many
times didn’t you rush to place an order online because you were told a product
was limited, and it would run out if you didn’t hurry? Do you want people to
grab your offers too? Then use the word “limited” in your ad. People would want
to own or receive them before they disappeared. After all who doesn’t want to
own that exclusive or rare product? Don’t forget, the word “limited” gives any
product more value, true or perceived, and help you gain money on the internet.
8. New
Do you see
how fast our consumer society gets tired of “old” products? And how owning the
“new” has been drummed so much into our heads that we don’t hesitate to do away
with “old” products” and rush for the “new”? People want new products or
services that will enhance their lives, hike up their ego, improve productivity,
bring better results, etc. Cash in on this urge and insert the word “new” into
your ad.
9. Testimonial
Why is
word-of-mouth such a powerful means of advertising? Because they come from real
people like us who have used the product or service and are testifying to its
qualities. In the same way the word “testimonial” is a powerful one for your ad
because “coming from the horse’s own mouth”. Seeing is believing so people want
to have proof before they buy your product. Make sure they are reputable and
specific proof.
10. You/Your
Go back and
skim through this article. The reader is constantly referred to as you or your.
These two words, used in your ad, will make people feel as if you were addressing
them directly. This appeals to the ego (make people feel important) and pulls them
into the ad to give it their best attention.
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