Why you must build a list for your business

Why is building a list important? Building a list of prospects and customers is one of the most important things you can do to make your business a success.  Almost everyone has heard the term, "the money is in the list" and we have all read about businesses selling or renting their customer lists for money.

The most definitive reason however is because your most important asset in your business is your loyal customer.  The person that you've spent so much time and money to get is not just a one time sale.  Y

-->> You must factor in the lifetime value of each customer, and then you will see what makes your list so valuable.

Once you fully understand this relationship you can see why building your business list should be a main focus in your business.  The larger your list becomes, the more money you will make.  This is because you have more customers to sell new products and services to and because you are selling to existing customers. This is a lot cheaper than having to spend additional time and money in advertising to get new customers.

Need help with the technical part of building a list? Call me!

All The Best,

Allyn Cutts
Cutts Group, llc

P.S. I can point you in the right direction when it comes to setting up your own list. Give me a call or send me an email if you need help.

Cutts Group, llc
Allentown, PA
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contact us:

Cutts Group Company
3140 W. Tilghman St.
Allentown, PA


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